The Not Quite Adventures of a Professional Archaeologist and Aspiring Curmudgeon

Monday, June 30, 2008

Pyramid Scheme Fune

A few years ago, I had a run-in with somone who was pushing a pyramid scheme by the name of "Pre-Paid Legal." I was fascinated by the way in which the pitch was set up to try to shut off critical thought in the recipient. I was even more fascinated by the way in which the recruitment events resembled religious gatherings.

I wrote an article about this for the (now defunct) Skepchick magazine. I was recently reminded of this when a representative of another pyramid scheme - the Mona Via "superjuice" fad - approached me recently.

Here's the article


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